10 Walmart Selling Strategies That Can Help Drive More Sales

Sep 27

The Walmart business model is built on offering a variety of products at the lowest possible prices. The retailer’s low prices are often cited as a reason why it’s able to attract more customers than other traditional retailers. But that doesn’t mean Walmart isn’t constantly looking for new ways to generate sales and increase its market share. In fact, the company has come up with some very creative tactics over the years in order to stay ahead of its competitors.

If you're looking to increase the number of items sold at your Walmart store, it's important to use selling strategies that can help drive more revenue that will certainly help in Walmart account management as well. In this blog post, we'll review several different selling strategies you can use in your Walmart location.

Listing optimization

Just like amazon listing optimization services Walmart listing optimization is the process of optimizing your listings to improve visibility, performance and conversion rate. Listing optimization is important for all sellers, but is especially important for sellers who already have a lot of competition. If you're just starting out on Walmart or are not getting good results from your listings, this could be the secret sauce you need to take your product from average to great!

Enhanced Content

Enhanced content is content that you add to your Walmart listing in order to help boost visibility and performance. This may be done by Walmart marketplace advertisements. Enhanced content includes videos, screenshots and descriptions. In this blog post, we'll review several different types of enhanced content that you can use on Walmart.

Product descriptions

Use your product descriptions to help shoppers make a decision about their purchase. This can be done by using bullets, lists and other methods.

Video

Showcase your products through video so that customers can see the product in action and get a better idea of what it looks like in real life.

Social proof

Demonstrate your brand’s popularity and authority by adding social proof to your website such as testimonials, reviews or ratings from third-party sites like Google Reviews, Trustpilot and Facebook.

Customer reviews

Encourage customers to leave a review by including questions that encourage people who have purchased the item before to write something about their experience with it on Walmart's website (e.g., “What do you love most about this item?”).

Walmart SEO

SEO is the process of optimizing your product listings to rank higher in search results. The more visible you are, the more likely a potential customer will find you.

Walmart SEO is a critical part of your online marketing strategy. When customers search for products on Walmart's website or app, they'll be directed to your product page if it ranks high enough in the search results. With Walmart's 40 million monthly visitors and over 200 million product pages, this is one of the most valuable opportunities you can take advantage of as an online seller!

As a seller on Walmart Marketplace, it’s important that you know how to optimize your product listing so that it will rank highly on search engines like Google and Bing—and ultimately drive sales through those channels.

Buy Box

The Buy Box is the most important spot on Walmart. It's where most of the sales happen and where most of the traffic goes, as well as where a majority of their revenue is generated.

The Buy Box is also one of the best places to drive conversions. However, if you're not in it, you're losing out on all these potential sales opportunities!

Optimal pricing

One of the most important Walmart selling strategies is to price your products competitively.

The best way to do this is to set prices based on the value you provide to customers, not market trends or costs. You can do this by using a pricing tool such as Profit Bandit to help you determine exactly what your optimal price should be based on where it falls in your profit margin range.

In-stock levels

Just inventory management for amazon sellers, in-stock levels are important to Walmart sellers, because they determine how many units of a given item you can have on hand. In-stock levels may fluctuate over time depending on sales and new stock arriving at your warehouse. You can view current in-stock levels for an item in the Walmart app by clicking on its price point or name, as well as setting up alerts via inventory notifications if you want to be notified when an item is running low.

Sales & deals

The next step is creating a product listing that highlights the deal. However, you don't want to just write something like "50% off" or "buy one get one free," because those are obvious and customers will probably scan right by them. Instead, use words that aren't as expected. For example:

Buy more than $50 worth of products and get free shipping!
Free shipping on orders over $50!

You can also create deals that highlight products rather than just deals themselves. And if you want your customers to not only see the deal but also buy it immediately when they click into that listing, then include both a product and its price in this section (as opposed to making them click through again).

Leverage marketplace insights and data with Walmart's integration platform

Walmart offers a set of tools that can help you make better buying and selling decisions on Walmart Marketplace. The Marketplace Insights tool gives you access to important data points like sales volume, average selling price, and more. It also helps you understand how your listings compare against competitors' listings in the same category.

Advertising on Walmart.com

Walmart advertising is a great way to drive more traffic to your products. Walmart's ad manager gives you access to a lot of information and data, including historical sales data, competitor pricing and trends, email lists, product reviews and keywords. You can use this information to create ads that will resonate with your target audience.

As you run campaigns in the ad manager, Walmart will send you emails with performance reports so that you can see how it's going and make changes as needed. These emails also contain valuable recommendations based on the data collected by Walmart on customers who have been exposed to your ads.

Conclusion

We know you’re probably wondering if these tips are right for your store. The good news is that they are, and they can help you drive more sales. However, it’s always important to keep in mind that not every strategy will work for every store. Try out each one yourself and see which ones work best for your customers!